Revenge of the Sith marketing
May. 18th, 2005 01:49 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
annathepiperWho in the name of all that's holy thought that a Slave Leia Pet Costume and a Darth Vader Sprinkler are good ideas? Never mind the inherent goofiness of a sprinkler shaped like a Star Wars character in general--but one shaped like Darth fregging Vader?! Yeah, "power-possessed evil Sith Overlord who spend his entire adolescence as a whiny, self-absorbed little nit" is exactly the whimsical touch I want on my lawn.
Who the hell would BUY THESE THINGS? I mean, call me old fashioned if you like, but when I think "reasonable level of marketing", I think "script novelizations" or "collector's edition soundtracks" or "extended DVD releases" or even "reproductions of jewelry worn by characters" (e.g., Arwen's necklace thingie in LotR, though I do wonder who on earth would want to wander around wearing a reproduction of the Ring ;) ). Not stuff like this. My credulity is even strained by marketing gimmicks connected to food--and don't get me wrong, dark chocolate M&M's actually sound really tasty to me, but the commercials I've seen just make me twitch.
George, George, George, have the huge mounds of unpurchased Jar-Jar figures taught you NOTHING?
Who the hell would BUY THESE THINGS? I mean, call me old fashioned if you like, but when I think "reasonable level of marketing", I think "script novelizations" or "collector's edition soundtracks" or "extended DVD releases" or even "reproductions of jewelry worn by characters" (e.g., Arwen's necklace thingie in LotR, though I do wonder who on earth would want to wander around wearing a reproduction of the Ring ;) ). Not stuff like this. My credulity is even strained by marketing gimmicks connected to food--and don't get me wrong, dark chocolate M&M's actually sound really tasty to me, but the commercials I've seen just make me twitch.
George, George, George, have the huge mounds of unpurchased Jar-Jar figures taught you NOTHING?